Macciu By You

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Slow Down to Dream Speed

The speed of Nike Air Zoom meets MACCIU, the Japanese artist inspired by the pace of a dream.

We worked with MACCIU and the cekai team to develop the graphic storytelling around her footwear design.

My role as a designer was to map out the imagery across all deliverables in the Nike ecosystem, social channels and bespoke 3D builder.

I was able to take MACCIU’s designs and turn them into a seamless journey across the ecosystem.

Art Direction by Michael Spoljaric
Creative Direction by Mark Aver

 
 

NIKE Air Zoom Type "MACCIU BY YOU" from CEKAI on Vimeo.

MACCIU By You Film

NIKE.COM, Nike By You Landing Page

3D Builder, Load Screen

Nike App

3D Builder, Learn More

3D Builder Shareable that wraps Macciu’s art around the consumer final design. A uniquely colored hand graphic was created for each upper color. Just another way to bring the consumer into the experience.